MORE THAN JUST A NUMBER.
MORE
THAN JUST
A NUMBER.
We’re all obsessed with numbers - chasing likes, splitting streaks, counting steps. A scoreboard for everything, right?
But scoreboards miss the point!
Meanwhile, every day, cows get reduced to litres of milk, hens to egg totals, pigs to kilos of meat. Behind those numbers are real lives - feelings, quirks, friendships - that you just can’t plot on a chart.
More Than Just a Number is your pause button.
Through stories with feels and a side of sass, we’re lifting the veil off the lies you’ve been told about food. We’re telling it like it is. The brutal lives of animals raised for food, what it does to your body, and how it hits the planet.
Real talk. Real lives. Real change.
40 Indian companies are shifting to cage-free eggs
Nearly one in eight Indians is lactose intolerant
Less manure means less ammonia and PM2.5 air pollution around communities
India’s egg industry kills 180 million male chicks every year
Peas give protein at just 0.4–0.8 kg CO₂e per 100g
All animal products come with high levels of cholesterol
Plant-based eggs give protein and fibre with zero cruelty
Around 70% of Indian milk samples are adulterated
27 Indian states and UTs have explicitly banned keeping pigs in crates
Nearly 8 out 10 dairy animals in India are kept tied on short ropes
MEET OUR
SURVIVORS
Meet Tilly, Bablu, and Chutki
Three survivors. Big hearts. Wild journeys.
We’ve been through the system and made it out - with stories that hit different. We’ll tell you what really went down, keep it light when it gets a bit much, and keep it real where it matters.
You know it already. Kindness is the ultimate flex.
Better for animals, just right for your body, and great for the planet.
SOME TRUTH
BOMBS
Watch the latest music videos
Same Taste, Kinder Choice.
A library of books that unveils hidden truths.
Together, we’re more than just numbers.
Small choices stack up — for animals, your body, and our planet. Start today. A plant-based meal, a kinder buy, one curious question. Every step counts.
